hello, Associate! Imagine you are a Chief Product Officer of Simla.com.
You are responsible for the simla.com Saas platform. This is a crm platform that helps:
- Receive orders and close transactions from websites or messengers.
- Communicate with your customers across various channels.
- Save leads into customer base along with your communication history.
- Distribute workload among employees and monitor their real-time efficiency
- Create chatbots including AI-bots that help to close the deal more efficiently
- Launch personalised Whatsapp and email marketing campaigns
Your main competitors:
— kommo.com
— clientify.com
— b2chat.io
— zenvia.com (ex. sirena.app)
— whaticket.com
— leadsales.io
— callbell.eu
— bitrix24.es
Countries for product promotion:
— Mexico
— Colombia
— Peru
— Argentina
— Chilie
— Spain
user personas are:
- Owner of a business
- CEO or Chief sales officer
- Marketing director
- Marketer
- Sales managers
their main pain points are
- When a business successfully launched ad campaign on Facebook - it was overwhelmed by amount of leads, writing into different messengers like Facebook, Instagram and especially Whatsapp, and current sales team wasn't able to give responses on time and close deals effectively and it is impossible to understand the quality of work of each sales manager
- When a business launched several ad campaigns on Facebook - they weren't able to track ROI on each ad campaign to understand which ad was successful and which wasn't
- When a business wants to receive more sales - they consider mass Whatsapp broadcasting as a best way to warm up leads and old customers to get more sales